Transforming online academies through smart LMS and Modular Content optimization

Lily Ciric Hoffmann
6 min readJan 29, 2024

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Amid an uncertain economy, online academies, including SaaS companies and various industries, are grappling with challenges such as staff layoffs, reduced budgets, and increased workloads.

How can customer education teams continue to deliver quality content and ensure a return on investment with limited resources?

In this article, I explore the transformative power of integrating modular content strategy and smart Learning Management Systems (LMSs) as a strategic solution.

By breaking down content into manageable modules and harnessing the capabilities of smart LMSs, customer education teams can navigate the challenges of an uncertain landscape, streamline content creation, adapt to diverse audiences, and make the most of constrained resources.

The Current Landscape

The ripple effects of the uncertain economy on online academies are profound. According to the “The State of Education Initiative Ownership, 2023” report by Intellum, customer education teams face challenges due to staff layoffs and reduced budgets.

“Because of the current economic crisis, some organizations have been forced to make difficult decisions — including staff layoffs and mandated reductions in spending. As a result, teams responsible for education find their workloads increased and budgets cut, yet are tasked with continuing to produce quality work that delivers ROI despite these challenging circumstances.”

I’ve written about the benefits of the modular content strategy, or breaking down content into small, manageable modules, optimizing content creation and adaptation in my previous article. I’ve highlighted its potential for creating tailored content for different audiences, role-based training, and adaptive learning paths.

As customer education teams grapple with increased workloads and slashed budgets, the need for innovative solutions becomes apparent.

The question is can a more synergistic integration of a smart LMS and modular content strategy be a potential game-changer in the realm of online education?

LMS Limitations in Modular Content Creation

One notable shortfall in many LMSs is the absence of robust tools for visualizing the complete content graph. This limitation becomes evident when attempting to comprehend how different pieces of content relate to each other, the topics covered, and the intended audiences.

Without a comprehensive visualization, the process of reusing and repurposing content becomes arduous.

Whether you’re a new instructional designer entering a customer education team or a member of a different department seeking to utilize learning materials for potential clients or partners, the lack of tools to depict content relationships slows down efficiency and consistency.

LMS AI Tools

Emerging Artificial Intelligence (AI) tools for content creation offer a promising solution to the limitations of LMSs. Currently, there are a lot of AI tools in the market speeding up content creation including creating videos, AI voiceovers, summarizing technical documents and offering a variety of learning materials based on it, generating learning objectives and content.

What I haven’t seen yet are tools that can orchestrate a modular content strategy, ensuring consistency, reusability, and adaptability.

Imagine an AI-driven system analyzing the content graph, suggesting improvements, and actively contributing to a more streamlined content creation process.

The Need for Smart Learning Paths

Traditional LMSs often rely on manual creation of learning paths, which can be time-consuming and rigid. The future envisions a shift toward smart learning paths powered by AI. These paths dynamically adjust based on learner needs, providing a personalized and adaptive learning experience.

The benefits of custom learning paths are evident in the enhanced engagement and knowledge retention they offer. Imagine a learning journey tailored to an individual’s proficiency, preferences, and learning pace. Smart learning paths have the potential to transform the one-size-fits-all approach into a truly personalized educational experience.

Content Challenges and Solutions

Let’s look at the current content challenges customer education teams are facing:

Audience Segmentation

Challenge: Customer education teams often struggle with providing role-specific training within the same LMS. The challenge lies in delivering targeted content to diverse audiences without overwhelming the learning catalog.

Solution: Smart LMSs can overcome these challenges by introducing role-based training features. AI algorithms can dynamically adjust content recommendations based on the learner’s role, needs, and preferences through a series of questions or prompts, ensuring the delivery of relevant and focused training without cluttering the overall learning environment.

Product Changes and Content Updating

Challenge: Frequent product changes challenge internal customer education teams to keep content current. This dynamic landscape demands agile responses to updates, and ensuring that learning materials stay synchronized with the latest product features and information is a constant struggle. On the user end, outdated materials can lead to confusion and inefficiencies among learners.

Solution: Smart LMSs can harness the power of user interaction data to streamline decision-making for content updates. Through sophisticated AI algorithms, the system analyzes how users engage with content. It then intelligently suggests which materials need updating, prioritizing those with higher user interaction. This data-driven approach ensures that the limited resources for content maintenance are allocated efficiently, enhancing the relevance and impact of the educational materials.

Project Management for Content Maintenance

Challenge: Efficient content maintenance is crucial for customer education, particularly with small teams. The challenge is in proactively managing and reviewing the vast array of learning materials to ensure they remain current and effective.

Solution: Envision a project management feature within the LMS dedicated to content maintenance. This feature could automatically flag content based on the last update, signaling to instructional designers and content creators which pieces require a review. By adopting a proactive approach, this project management feature ensures that the content review process is organized and systematic, allowing small teams to manage their workload effectively and prioritize updates based on urgency and importance.

A comparison table highlighting the limitations of traditional LMSs and the advantages of integrating smart LMS features in content creation. Created by Lily Ciric Hoffmann.

The Vision: A Comprehensive LMS Ecosystem

The future of online education holds immense promise with the integration of smart features seamlessly within the LMS ecosystem. This visionary approach goes beyond mere storage of content; it envisions a dynamic and user-friendly platform that adapts to the evolving needs of education.

In this comprehensive LMS ecosystem, the synergistic blend of modular content strategy, smart learning paths, and intelligent content scaling will redefine the learning experience. Imagine a platform where not only tracking users and delivering content but actively contributing to content improvement becomes the norm.

The integration of AI-driven systems that can create and analyze the content graph, suggest enhancements, and refine the content creation process is set to revolutionize the way customer education teams approach curriculum development.

Learners within this ecosystem will encounter personalized journeys, tailored content, and up-to-date materials. This not only ensures increased engagement but also significantly enhances knowledge acquisition.

The modular approach, coupled with AI-driven intelligence, creates an environment where customer education teams can focus on refining the educational journey rather than wrestling with the limitations of traditional LMS structures.

As we look ahead, the vision is not just about a technologically advanced platform but about empowering customer education teams, maximizing efficiency, and fostering a truly adaptive and personalized educational experience. This holistic and forward-thinking approach is poised to reshape the landscape of online education, making it not only accessible but an enriching learning experience.

Questioning the Role of LMS in Modular Content Strategy

I would love to hear your thoughts and perspectives on the following questions. Please share your experiences, successes, or any innovative solutions you’ve discovered.

  • What challenges have you encountered in implementing modular content strategies within your current LMS?
  • Does a modular content strategy belong in an LMS, or could a dedicated tool for creating modular content strategies integrate more effectively?
  • Have you come across platforms or technologies that effectively orchestrate modular content strategies?

This is part III of a series of articles on the topic of modular content strategy for online academies. Check out my other articles in the series. Part I: How a Modular Content Strategy can transform your online academy. Part II: Exploring the key components of Modular Content Strategy for online academies. Part IV: Revolutionizing learning with a vision for Modular Content Strategy built on data and visualization.

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Lily Ciric Hoffmann
Lily Ciric Hoffmann

Written by Lily Ciric Hoffmann

Customer education specialist and a creative techie who uses cooking and baking as a form of therapy. Founder of Dishmeetup, https://dishmeetup.slack.com/

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